Future of Work

We are helping members adapt to a changing world so they can compete and succeed.

A lot has changed since before the COVID-19 pandemic. What do those changes mean for business?

This extended series will explore how the COVID-19 pandemic and other dynamics are changing how we work, and by extension how we live, learn, travel, shop, and play—not just this year, but into the future.

The series will combine world-class research and analysis with storytelling from top business and government leaders as they adapt to a changing world. Participants will gain a deeper and broader understanding of trends that will have a material impact on their business and personal lives. This series is produced by the Greater Washington Board of Trade and partners and is available to the entire Greater Washington business community in support of our region’s ongoing growth and development.

The Future of Retail and Hospitality

The COVID-19 pandemic has profoundly affected our economy and society, accelerating major changes in business strategies, digital transformation, and productivity measures. Hospitality and retail (industries that heavily relied on personal interactions) were immediately impacted. These industries had to reimagine their business landscapes and quickly adopt e-commerce, digitalization, artificial intelligence, and automation to continue providing a personalized experience to customers in addition to face-to-face interaction.

During this webinar, panelists discussed the impact of huge shifts on the future of hospitality and retail in the Greater Washington region, providing their insights on how inclusive innovation can advance our region’s economic growth and solve for opportunity gaps, how technology and data analytics will influence new customer expectations, and whether these industries will return to or exceed pre-pandemic levels.

Webinar: Thursday, February 24 from 9:00 – 10:00 AM


  • Licy DoCanto, Managing Director for Washington, DC Office, APCO Worldwide (moderator)
  • Chad Horrell, Senior Manager – East, DoorDash
  • Christine Kettmer, Senior Director, Global Enterprise Insight & Strategy, Marriott International
  • Karen Strack, SVP Marketing, Unibail-Rodamco-Westfield (URW)

The Future of Business Travel

In Greater Washington —like many metropolitan regions across the country—business travel boosts our economy, our cities, restaurants, hotels, and meeting points. The Board of Trade partnered with APCO Worldwide to produce a two-part video series on the Future of Business Travel. Leading experts within the travel ecosystem share their insights on what’s ahead for the industry—and implications for businesses everywhere.

Episode 1: Elliott Ferguson President and CEO at Destination DC and Jack Potter, President and CEO at MWAA

Episode 2: Ricky Smith Executive Director at BWI Airport and Ian Rainey, Senior Vice President at Northeast Maglev

Read On the move: the future of business travel from our partners at APCO Worldwide on the Board of Trade’s Regional Business Insights content hub.

Business Travel Toolkit for Executives

The Future of Commercial Real Estate

Not only do we need to adapt to new physical infrastructure planning, but we also must consider resulting challenges in areas like transportation and workplace, including new expectations for the work experience—how we design and use space, new technology platforms, shifting cultural norms, emphasis on health and wellness, and more. In this webinar, experts discussed the commercial real estate ecosystem and what is being done to address: physical infrastructure; workplace operations and human experience; and coordinated public-private engagement.

Webinar: Wednesday, September 29, 2021 from 9:00 – 10:00 AM


  • Ben Safran, DC-based Partner, McKinsey & Company (Moderator)
  • Chris Camarra, Partner, Holland & Knight
  • Paul Reddick, SVP of Strategy, Product & Business Development, Crown Castle
  • Evan Regan-Levine, Executive Vice President, JBG Smith

The Future of Digital Infrastructure and Connectivity

Participants discussed how innovations in digital connectivity can transform lives for those on the other side of the digital divide and reviewed how the region is adopting new technologies and advancing digital access.

What do 5G and other advanced communications technologies mean for the future of a dispersed workforce? What do they mean for social equity? Join this webinar to learn how telecommunications leaders and experts are thinking about our society’s evolving needs for digital access. We will discuss how innovations in digital connectivity can transform lives for those on the other side of the digital divide. Participants will also receive an update on how the region is adopting new technologies and advancing digital access. 

Webinar: Tuesday, July 27, 2021 from 9:00 – 10:00am


  • Danielle Hinton, Associate Partner, McKinsey & Company  
  • Jeff Hannah, Business Development Manager, Crown Castle 
  • Evan Regan-Levine, Executive Vice President, JBG Smith  
  • Wanda M. Gibson, Chief Technology Officer, Prince George’s County  

Read the webinar summary here.

Future Session Topics

  • The Future of Workforce Training & Education
  • The Future of Transportation & Mobility
  • The Future of Wellness & Quality of Life
  • The Future of Culture, Sports, & Entertainment

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