What’s it about

This workshop identified techniques for strategic communications, focusing on tips for enhancing your firm's core message to connect with your audience, from clients to media. Judy Kirpich, Principal, CEO, Grafik Marketing Communications, explored keys to developing a messaging strategy to maintain a strong, consistent brand identity, such as using taglines, social media and even humor in ways that reinforce your corporate culture and mission, product or services. Tony Bullock, Executive Vice President, Public Affairs, Ogilvy Public Relations Worldwide, provided practical tools for message crafting when engaging media: always prepare in advance; anticipate difficult questions; know the news outlet's focus and primary audience, etc.
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Panelists:

• Tony Bullock, Executive Vice President, Public Affairs, Ogilvy Public Relations Worldwide
• Judy Kirpich, Principal, CEO, Grafik Marketing Communications