Executive Speaker Session
with Author Frank Luntz
Frank Luntz, author of Words That Work: It's Not What You Say, It's What People Hear, is nationally recognized for his ability to say things better and more effectively. Luntz is a polling expert who has a finger on the pulse of the American people and understands what connects with people. At a March 28 breakfast, Luntz shared his experience and advice with Board of Trade members in a way that could be applied directly to their work.
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