with Steve Johnson, Author, Where Good Ideas Come From: A Natural History of Innovation
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Wednesday, October 6, 2010 | 8:00 AM - 10:00 AM Ronald Reagan Building – Pavilion
1300 Pennsylvania Avenue, NW, Washington, DC
8:00 a.m. Registration and Breakfast
8:30 to 9:30 a.m. Moderated Discussion
9:30 to 10:00 a.m. Book Signing
Registration includes a copy of Where Good Ideas Come From: The Natural History of Innovation
Register For This Event
$75 Members; $150 Non-Members
Members at the Emerging Business Leader ($2,500 dues) level receive one complimentary ticket. Reserve Complimentary Ticket
Members at the Mid-Size Business Leader ($5,000 dues) level and up receive two complimentary tickets. Reserve Complimentary Tickets
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What It's About
On Wednesday, October 6, Steve Johnson, bestselling author of Mind Wide Open and Everything Bad is Good for You, will join members of the Board of Trade for a moderated discussion on his new book, Where Good Ideas Come From.
Proclaimed as essential reading for anyone who wants to know how to come up with tomorrow’s great ideas, Where Good Ideas Come From addresses the universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen?
Mr. Johnson provides a complete and encouraging story of how we generate the ideas that push our careers, our lives, our society, and our culture forward. Beginning with Charles Darwin's first encounter with the teeming ecosystem of the coral reef and drawing connections to the intellectual hyperproductivity of modern megacities and to the instant success of YouTube, Johnson shows how the question we need to ask is, What kind of environment fosters the development of good ideas? Where Good Ideas Come From identifies the seven key principles to the genesis of such ideas, and traces them across time and disciplines.
Registration includes a signed copy of the book.