Events

Board of Trade Roundtable Discussion featuring Mark Johnson, author of "Seizing the White Space"

When and Where

Tuesday, March 2, 2010 | 8:30 AM - 10:30 AM  Greater Washington Board of Trade
SunTrust Board Room, 1725 I Street, NW, Washington, DC 20006

8:30 a.m. registration and continental breakfast
9:00 to 10:00 a.m. roundtable discussion
10:00 to 10:30 a.m. book signing

$35 per person
Registration includes a copy of Seizing the White Space

Register For This Event NowMembers at the Executive Council ($50,000 dues) level and up receive two complimentary tickets.  Reserve Complimentary Tickets

Members at the Leadership Council ($25,000 dues) level receive one complimentary ticket.  Reserve Complimentary Ticket

What It's About

On Tuesday, March 2, Mark Johnson, co-founder and Chairman of Innosight, will join members of the Board of Trade for an intimate roundtable discussion on his new book, Seize the White Space: Growth and Renewal Through Business Model Innovation.

Seize the White Space provides the building blocks for creating business model innovation: first, by showing executives how to discover new business models and then by showing them how to bring these innovations to market. With road-tested frameworks, analytics, and diagnostics, Seize the White Space gives executives everything they need to reshape their business and achieve fantastic growth.

Registration includes a signed copy of the book.