What’s it about

Over 90 participants attended this interactive discussion exploring various forms of social media, with real time examples of tools like Facebook, Twitter and Technorati, and their roles in enhancing communication, branding, and marketing strategies. Expert panelists shared that as the new business focus group, social media now allows consumers, target clients and the community at large to weigh in on an organization's services and issues, whether that firm is driving the conversation or not. As a result, it is vital for firms to proactively engage the discussion to connect with customers, convey transparency and solve problems. Also noted, 35-54 year olds have emerged as the fastest growing demographic of Facebook users (276% growth in six months, sourced by iStrategyLabs), so panelists encouraged specifically dedicating time and exploration at both individual and corporate levels to determine the right strategies for online networking and messaging.
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Panelists:

• Pat Cleary, Senior Vice President, Fleishman-Hillard
• Peter Corbett, Founder and President, iStrategyLabs
• Gary Duke, Executive Vice President, MDB Communications, Inc

Recommended Resources/Articles:

• 2009 Facebook Demographics and Statistics Report: 276% Growth in 35-54 Year Old Users by Peter Corbett, iStrategyLabs
• How to Twitter, The Wall Street Journal, March 7-8, 2009
• Digital Marketing Now: Seven Strategies for Surviving the Downturn by eMarketer November 2008
• Linkedin Groups: Social Media Today, Social Media Marketing Mavens
• Facebook App: US Social Media
• Social Media Today
• Tribes – by Seth Godin, 2008