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Business Workshop Series: How to Build a Practical Marketing Blueprint

When and Where

Wednesday, November 9, 2011
9:15 - 11:00 a.m. Ronald Reagan Building & International Trade Center - Horizon Ballroom
1300 Pennsylvania Avenue NW, Washington, DC
Directions & Parking

Register Now

Board of Trade member firms at the Business Member ($1,000 dues) level and up receive two complimentary tickets.

$50 Members; $75 Non-Members. Registration is required.

What It's About

Some B2B companies are winning market share, in spite of today’s challenging economy. What do they have in common? A customer-focused marketing blueprint that differentiates them from competitors. In this session, you will gain tools to more consistently attract great customers from Lisa Nirell, growth expert and author of EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company. Discussion will also include tactics to:

  • Structure your go-to market strategy
  • Develop new sources of revenue
  • Build a common planning language
  • Conquer the common resistance to growth planning

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