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In a challenging economic environment, it is crucial for your brand to be staking a market claim and differentiating from competitors. This informative panel discussion will provide insights for how to maximize ROI on strategic marketing efforts that reach your target audience, effectively communicate your services and creatively use your resources.
 

Communication, candor and competence play major roles in establishing rapport, especially in a tighter market. Discussion will focus on the importance of listening, asking questions, making your conversation memorable, delivering on promises and giving first to develop an authentic connection that builds trust.

As your firm determines the right marketing strategy for 2010, this event will highlight keys for investing in sponsorship packages to enhance visibility, promote company mission, reach target markets and ultimately, generate new business.

The Greater Washington Board of Trade is presenting a special panel to help you immediately understand the implications of the recent Supreme Court ruling on businesses. Come and get specific examples and ideas on how this ruling will affect a company’s participation in campaigns. In addition, hear where and how up to half a billion dollars in additional campaign funding will be spent in this year’s midterm elections.

This dynamic workshop will feature expert panelists to discuss the opportunities and implications of federal government contracting in the region. Gain insight on subcontracting trends as well as best practices for marketing to the government and area government contractors.

This interactive panel discussion will feature best practices in corporate social responsibility and explore its impact on workforce recruitment, retention and your organizational culture. Panelists will also discuss tools for measuring triple bottom line success and for establishing strong and strategic community partnerships.

Today's workforce is a diverse fusion of four generations of workers, from Gen Y to Baby Boomers. In this dynamic workshop, Mary Abbajay, Partner of CareerStone Group, will highlight trends and innovative approaches to creating synergy across your organization ...

On September 16th, the Business Workshop Series featured Mike Skiados, Director of Communities and Networks for ASAE and The Center, who shared techniques for enhancing the value and efficiency of meetings.

This sold-out workshop welcomed over 90 participants to explore hands-on strategies for enhancing their sales performance.

To an audience of recruiters and human resources specialists, expert panelists Kevin McNerney, Managing Director, North America Technology & Global Professional Services Markets, Korn/Ferry International, and Kristen Piersol-Stockton, Associate Director, Workplace Solutions, KPMG LLP Mid-Atlantic, offered strategic principals to securing and motivating top talent.

This workshop identified techniques for strategic communications, focusing on tips for enhancing your firm's core message to connect with your audience, from clients to media.

This workshop offered insights for leveraging green initiatives to build brand loyalty, enhance marketability, and retain clients, partners, and employees.

Over 90 participants attended this interactive discussion exploring various forms of social media, with real time examples of tools like Facebook, Twitter and Technorati, and their roles in enhancing communication, branding, and marketing strategies.

Lyles Carr, Senior Vice President of The McCormick Group, Inc. and Hilary Fordwich, President of Strelmark, LLC, partnered again to present principles for strategic networking as well as tenets for building lasting professional relationships.